“We’re excited to formally welcome PathFactory to the Adobe Exchange program as an Accelerate partner.” PathFactory has been leading the way by delivering cutting-edge intelligent content solutions that create meaningful customer experiences,” said Cody Crnkovich, Head of Platform Partners and Strategy for Adobe Experience Cloud. “Now, more than ever, it’s critical to understand how customers are engaging at every stage of the buyer’s journey. “We’re thrilled to strengthen our relationship and integration with Adobe to help marketers drive results for their companies in volatile times.” Savvy B2B marketers are leaning on complementary technologies like Adobe Experience Cloud and PathFactory to remove friction for their buyers and customers,” said Dev Ganesan, President and CEO of PathFactory. “Competition for the best digital customer experience is heating up now that virtually everything B2B is happening online. As B2B marketers launch more digital campaigns than ever before, PathFactory and Adobe Experience Cloud customers can accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey. Today PathFactory announced it is now an Accelerate partner in the Adobe Exchange program, bringing the leading Intelligent Content Platform to even more Adobe customers.
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